What concept involves doing the right thing and getting the right message to the right audience on social media?

The concept of getting the right message to the right audience on social media is best captured by relevance. This involves crafting messages that resonate with the target audience, ensuring that the content is tailored to their interests, needs, and contexts. When messages are relevant, they foster engagement, encourage sharing, and enhance the overall effectiveness of communication strategies in social media.

Relevance is crucial in a digital age where audiences are bombarded with information and have limited attention spans. Ensuring your content is pertinent to the audience not only strengthens connections but also improves the likelihood of achieving desired outcomes, such as increased awareness, action, or support for a cause.

While other concepts like engagement, transparency, and accessibility play significant roles in the broader context of social media communication, they do not specifically capture the essence of ensuring that the message itself is appropriate and well-targeted. Engagement, for instance, refers more to the interaction between content and audience, rather than the initial fit of the messaging. Therefore, focusing on relevance is essential for effective social media strategies.