What is a major internal concern that could affect the incorporation of social media into emergency management?

A major internal concern that could affect the incorporation of social media into emergency management is the inability to meet the public's expectations. This is critical because emergency management agencies need to effectively communicate with the public, especially during a crisis. As social media becomes an expected platform for real-time updates, the public increasingly anticipates timely responses, clear information, and engaging content from these agencies.

If the agency cannot meet these expectations, it risks damaging its credibility and trust with the community. This could result in misinformation, frustration among the public, and ultimately hinder effective emergency response efforts. The pressure to provide accurate and immediate information can also overwhelm agencies, especially if they lack proper training or resources to manage social media effectively. Public perception plays a vital role in crisis management, and failure to fulfill these expectations could have serious ramifications on the agency's ability to communicate effectively during emergencies.