What is a possible consequence of ignoring social media during a disaster?

Ignoring social media during a disaster can lead to the spread of misinformation. In today’s digital age, social media platforms are crucial channels for the rapid dissemination of information. When official sources do not actively engage with audiences on these platforms, it opens the door for rumors and false information to proliferate. People often turn to social media for updates during emergencies, and if they don't receive accurate information from authoritative sources, they may rely on unverified posts that can exacerbate panic and confusion. This can undermine trust in official communication and hinder effective disaster response efforts. Engaging appropriately on social media helps to ensure that accurate information is shared, thus combating misinformation and fostering a more informed community during crises.